AI Label Backlash - 60% of US Consumers Are Turned Off
Two major surveys from WordPress VIP and Gartner find a majority of US consumers are put off by AI labels in brand messaging, even as companies race to build AI visibility for search engines.
Elena Marchetti
Senior AI Editor & Investigative Journalist
Elena is a technology journalist with over eight years of experience covering artificial intelligence, machine learning, and the startup ecosystem. Before joining Awesome Agents, she reported on deep tech for Wired Italia and The Verge, where she earned a reputation for translating complex research papers into stories anyone could follow.
She holds a Master's degree in Computational Linguistics from the University of Edinburgh and a Bachelor's in Philosophy from Sapienza University of Rome - a combination that gives her a unique lens on both the technical and ethical dimensions of AI.
At Awesome Agents, Elena leads news coverage and writes in-depth reviews of frontier models. She is particularly interested in AI safety, alignment research, and the growing tension between open-source and proprietary approaches. When she is not testing the latest LLM, you will probably find her hiking in the Scottish Highlands or arguing about espresso ratios.
Based in Edinburgh, UK.
Articles by Elena Marchetti
ChatGPT Falls Below 50% Market Share for First Time
Sensor Tower's State of AI 2026 report shows ChatGPT's True Audience share fell to 46.4% in May as Gemini and Claude eat into OpenAI's lead.
AI Engrams, Cognitive Debt, and Agent Trust
Three new papers tackle what lives inside a trained model, how AI dependence erodes human cognition, and whether AI teams can calibrate trust.
Anthropic Surveyed 52K Americans - Just 15% Trust AI
Anthropic's first Public Record survey of 51,993 Americans finds 64% fear job displacement, only 15% trust AI companies, and 70%+ support government regulation - with rare bipartisan consensus.
Facebook AI Mode Mines Public Posts With No Opt-Out
Meta launched AI Mode on Facebook, turning billions of public posts into AI-synthesized search answers with no opt-out for the 2 billion daily users whose content powers it.
Sarvam Raises $234M to Power India's Sovereign AI
Bengaluru-based Sarvam hit a $1.5 billion valuation after HCLTech put in $150 million, betting India can build its own AI stack and stop routing sensitive data through American clouds.
Agents Hit 89%, Evals Get a Schema, Memory Falls Short
Three papers from today's arXiv: workplace agents jumped from 43% to 89% task completion in two years, a 47-researcher coalition ships a unified eval schema, and agent memory only helps when similarity tops 0.8.
Salesforce Buys Fin for $3.6B to Boost Agentforce
Salesforce agrees to pay $3.6 billion for Fin, the AI customer service agent formerly known as Intercom, adding a proprietary model and 30,000 customers to Agentforce.
Yahoo Scout Review: Old-School Links, New-School AI
Yahoo Scout is the rare AI search engine that puts source links front and center - here's whether that philosophy holds up in practice.
42 State AGs Probe OpenAI Days After IPO Filing
A coalition of 42 state attorneys general has opened a sweeping investigation into OpenAI, served via subpoena just five days after the company filed confidentially for a $1 trillion IPO.
Kimi K2.7-Code - Moonshot's Open-Weight Coding Leap
Moonshot AI ships Kimi K2.7-Code with 30% fewer reasoning tokens and a 21.8% gain on its own coding benchmarks, but the model still trails Claude Opus 4.8 on most tests in the same table.
Meta's Applied AI Unit Called a Gulag by Its Staff
Meta's 6,500-person Applied AI team, created in March with a join-or-quit mandate, is in revolt: 1,600+ employees signed a petition against keystroke surveillance, bathroom-stall flyers appeared across US campuses, and UK workers began organizing with UTAW.
